This morning I was reading my buddy’s Dana VanDen Heuvel @marketingsavant.com email. Dana and I met a few years ago when I addressed the ad feds in Wisconsin. We’ve keep in touch and I always enjoy reading his materials on his blog and his other social media content. Today he posted a very timely piece on How Lists can prevent big time disasters and significantly  help one achieve their goals. I’m a list junkie. In fact, if you’ve been to our new estore, you see lots of lists. We call them Ta-Do lists. These lists are boiled down Ta-Dos based on my life experiences. They are quick reads and can truly help get things done and  prevent costly missteps.

Back to my friend Dana, his post below is very good. Later today I’m going to check out the The Checklist Manifesto, by Atul Gawande and will comment on that shortly.

I also learned about a new tool today that makes it super easy to reblog great posts like this one and to get folks to reblog your comments. It’s called Zemanta.

Here the List eBlog from marketingsavant.com:

I found this fascinating quote today:

“…checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realize. They provide a kind of cognitive net. They catch mental flaws … And because they do, they raise wide, unexpected possibilities.”

marketingsavant.com, Marketing Savant.com, May 2010

You should read the whole article.

Posted in: Biz development, Creativity, Innovation, Lessons learned, Marketing, Reinvention

A couple of weeks ago I presented a program on reinvention at the Florida Boomer Lifestyle conference in Clearwater, FL. My presentation focused on why it may be time for you to reinvent, why reinvention is so important and how you can start the process today.

My advice to anyone who wants new and different results—- REINVENT and embrace that

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Posted in: Biz development, Branding, Marketing, Reinvention