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Is the tough economy comprising sound branding business decisions?

Posted on: 11th June 2010 by Karen Post

If they are not, I’m missing a piece of this story. Yesterday in Tampa my hometown, Live Nation announced that they were renaming the Ford Amphitheatre the 1-800-ASK-GARY. Which is a lawyer referral firm.

1800 ask Gary- OMG

Shocking, an embarrassment and an ugly, ugly mole on Tampa’s face.

This is called a triple-edged brand, great for Gary, Great for Ampi theater’s bank account, a joke for Tampa.

Dear Mr. Economy, please get better soon, so more of this, take the money, forget the bigger picture does not happen again at least in Tampa.

Posted in: Brand integrity, Branding, Marketing

Restart. Retool. Reinvent today!

Posted on: 2nd May 2010 by Karen Post

A couple of weeks ago I presented a program on reinvention at the Florida Boomer Lifestyle conference in Clearwater, FL. My presentation focused on why it may be time for you to reinvent, why reinvention is so important and how you can start the process today.

My advice to anyone who wants new and different results—- REINVENT and embrace that

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Posted in: Biz development, Branding, Marketing, Reinvention
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