Posted on: 16th May 2010 by Karen Post
Being kicked to any curb is no fun. It means you got dumped, fired, let go, thrown under the bus. This past 6 months, I’ve kicked some folks to the curb. Here’s the story and how to prevent it from happening to you.
I’ve been slammed. Not only have I been retooling and relaunching Oddpodz, but also I’ve been creating a new global eco-brand called Earthwise. It’s been fun and challenging as the client operates in a complex, industrial space.
My branding firm is not huge, so like many small business firms, we’ve got to leverage other professionals along with my leadership and project management to handle big projects.
A few weeks ago, my team and I introduced this new brand to over 400 employees. It was a great success. The event was smooth and my client was very happy. As part of the event, we produced a FLASH presentation on Earthwise, how the brand got started, what we had accomplished and where we are going next. The FLASH movie highlighted all of our work, the new website, social media blogs, collateral, trade show tools, PR and media training. It was amazing to see what we had accomplished in less than 4 months being a fairly small shop. The secret to this high volume of deliverables was extending my core team with some very competent, specialized, highly-skilled contract service provider/partners.
So what makes an awesome contract partner or service provider? And what lame-o experiences warrant being kicked to the curb? And being removed from “the never again call for business” list?
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Posted in:
Brand integrity,
Lessons learned,
Marketing
