Is the tough economy comprising sound branding business decisions?
Posted on: 11th June 2010 by Karen Post
If they are not, I’m missing a piece of this story. Yesterday in Tampa my hometown, Live Nation announced that they were renaming the Ford Amphitheatre the 1-800-ASK-GARY. Which is a lawyer referral firm.
Shocking, an embarrassment and an ugly, ugly mole on Tampa’s face.
This is called a triple-edged brand, great for Gary, Great for Ampi theater’s bank account, a joke for Tampa.
Dear Mr. Economy, please get better soon, so more of this, take the money, forget the bigger picture does not happen again at least in Tampa.
Posted in: Brand integrity, Branding, Marketing
